The environmental politics of Sitka spruce

I recently visited the Martin guitar factory; it was my 5th time taking the tour, but my first time on the 2-hour "behind the scenes" tour. I first visited Martin when I first moved to the east coast 12 years ago. At some point I'll write more about the transformations that I've seen there over the last decade. But for now, one thing that is clear: things in the tonewood world are changing. I recommended checking out the documentary previewed above, Musicwood (see my previous thoughts on environmentalism and guitars here). While this film focuses on future of Sitka spruce, this is something industry has confronted in the past (e.g., rosewoods from Brazil and Madagascar), with increasing frequency manufacturers and consumers will have to adjust their expectations.